Christopher Michael Cribbs
Results-driven management and marketing professional with more than 24 years of proven expertise in directing hospitality operations for economy to 5-star luxury hotel properties and cruise ships. Exceptionally skilled in business process analysis, improvements, operations optimization and increased revenue growth. Talented change manager able to facilitate and promote companywide consensus to increase efficiencies and drive customer satisfaction. Instrumental in pre-opening operations for properties ranging from boutique 20-room establishments to 1000-room city hotels.
Proven expertise in:
· Business Operations & Strategy
· Budget & Cost Management
· Messaging & Communications
· Marketing & Branding
· Strong analytical skills and financial acumen
· Solution Focused / Change Management
· F&B Background
· Special / High-profile Event Planning
· Cost Containment and Reduction
· Customer Experience & Satisfaction
· Staff Leadership and Training Development
· Pre-opening experience
· Continuous Improvement
· Rooms Division Background
Johnson Graduate School of Management, Cornell University – Ithaca, New York
University of Miami – Miami, Florida
Johnson & Wales University – Miami, Florida
Work & Experience
Group General Manager
500 Rai Resorts & Tours (Surat Inter Tour) – Surathani, Thailand
Spearheaded property and head office reopening plan to include operations proficiency and reduced payroll (front / back of house), without impact to the guest experience while maintaining morale. Key Contributions: Established and implemented a full technology and software upgrade to include PMS / POS and related modules (Accounting and Purchasing) as well as communications systems (partnership with AIS) for properties and head office. Capitalized on social media comments, guest feedback, Owners contributions and my observations to institute changes in a number of areas through realignment of positions – duties, recruitment, training and providing the correct tools and resources to boost guest satisfaction and revenue.
Group General Manager
Le Murraya Hospitality Group - Koh Samui
Pre-opening - La Vida Resort, 3 stand alone restaurants, 2 additional resorts (Synergy Samui & Le Murraya), source and recruit permanent General Manager.
Cluster General Manager
Scenical Development (Botanica Khao Yai, Greenery Resort, KYCC, Foresta) – Khao Yai, Thailand
Prepared and systematized all aspects of the organization’s initial public offering on the Stock Exchange of Thailand including third-party inspections, evaluations, assessments, interviews and reports. Slashed employee turnover rate, increased operations proficiency, and improved guest satisfaction ratings by establishing and cultivating benefits, welfare and a positive work environment for all team members. Key Contributions: Grew revenue for all properties (Botanica Khao Yai 117+13, Greenery Resort 254, Town houses 30, Foresta Khao Yai 446 rooms) by 11.4% over a 5-year period by upselling programs and marketing strategies. Achieved a 3% rise in rooms and F&B revenue by responding quickly to changing market conditions. Met highest service standards while reducing payroll expenses by 15% over a 5-year period. Directed a series of launch and renovation programs to increase property technology offerings all while reducing engineering expenses, overtime and additional costs and updating PPM programs.
Resort General Manager
NishaVille Resort & Spa, Pratchuap Kirikhan, Thailand (The Unique Collection)
Improved and strengthened key relationships between unit owners and on-site management team to boost resort processes and efficiencies. Key Contributions: Developed all resort attractions including outlets, special functions, events and premium clients in conjunction with corporate F&B.
Resort General Manager
Baan Khaolak Resort, Khaolak, Thailand
Realigned property management operations to optimize full budget and revenue planning, improve contracted agency relationships, enhance online presence, and recruit and hire permanent general manager. Key Contributions: Boosted occupancy rate to 70% (forecasted 40%) in Q1 and to 85% in Q3 (forecasted 55%) by reviewing and implementing an immediate cash flow action plan through local tradeshows. Increased ADR from 1800 THB to 3900 THB by implementing yield control management on rooms. Increased the number of direct bookings from 40% to 65% and reduced the number of OTA from 60% to 30%; reduced commission fees and increased revenue for rooms. Grew long-stay guest rate from an average stay of 1.5 nights to 3.25 nights by adding new tour agents to the books (package tours, series, etc.).