About Me

To Whom it may concern,

My name is Alexandru Zamfir Danila and I am a Spa&Recreation Manager with a lot of experience in the Fitness & Beauty field as well and I am currently looking for a new job.
I know very well the market in the Middle East for hotel Spa’s, having experience launching a big Wellness Center in a 5 stars hotel in Dubai. I’m also fluent in several foreign languages and have very good communication skills.

As a former professional athlete, I understand the Wellness industry very well, and give a lot of attention to all of the components. I’ve had very good success in the past creating a synergy between the modern beauty therapies, holistic therapies, nutrition, physical activities, all with just a touch of a medical approach. My belief is that every client that walks through the door should get benefits from the therapies not only for while he is having them, but even days after.

Outside of the background possessed, i am passionate about sales, revenue streams and financial analysis as I believe success comes from preparation. Knowing exactly what you are doing and where you are going with your business will drastically improve every aspect of it and will give the true professionalism aura to the business.

I am available for any other information you would require from my side, and I am confident that I can be a great addition to your company.

Thank you for your time!

Best regards,
Alexandru Zamfir Danila


Bachelor Degree in Business Administration in English 2008

Economical Studies Academy - Bucharest

Work & Experience

General Manager

Skill Force Development


Set up of a new outsourcing and consulting company in the Wellness industry Negotiate contracts Financial plan consultancy Recruit high level professionals for luxury Spas, Fitness Centers and Physical Therapy Clinics Business plan implementation for new companies Brand management Sales Strategies Training and Workshops in Wellness

Spa&Wellness Director

Premier Palace Hotel&Spa

06/01/2017 - 06/01/2019

Management of the biggest Medical & Wellness Spa in Romania, leading 38 staff towards our common goal: give the warmest spa experience in Romania 3000 sqm and 20 treatment rooms with over 100 therapies in the menu, plus a semi olympic swimming pool and a Fitness Center Management of the Kids Club and Wellness Bar as well Improved the customer service, that was reflected on the rating, by implementing rigorous trainings and performance bonuses. Developed a new membership strategy and fidelity program "Premier Fit" that increased sales with 22% in the first 3 months Organised promotional events with local influencers Prepared annual marketing plans and budgets Reached an all time high revenue and profit in 2018

Spa&Recreation Manager

La Verda Suites&Villas Dubai Marina

05/01/2014 - 05/01/2017

Identifying and maximizing the revenue streams. Creating a unique calendar for guest activities named "La Verda LiVing" that was offering a complete wellness experience. Cooking classes, Jogging sessions, Afternoon Tea with our Ayurveda Doctor, Kids activities and contests with prizes, swimming lessons etc., all of them complimentary. Launching a Fine Dining Healthy Restaurant in a 5* Hotel and managing the operations of it. Created and implemented 2 separate brands: 1.FIT23 Welness Hub - 300 sqm Gym facility Boutique Functional Fitness Gym with a stunning view of Dubai Marina and the latest Technogym equipment on the market 2. Candles&Pebbles, the Spa with hair and nails Salon, Hammam, Steam, and 12 therapy rooms Creating a unique concept that follows the latest trends in Wellness combining elements of Physical Therapy, Spa philosophy, Nutrition in a Wellness Environment, but with a Medical approach

Spa Manager

New City Wellness Center

05/02/2011 - 03/03/2014

Ensuring monthly, quarterly & yearly Spa & Fitness sales targets are achieved. Assigning priorities and main tasks to assistant managers and coordinators. Identifying and targeting specific market segments for potential corporate clientele Personalizing offers for loyal clients Creating and implementing the SOP's. Developing the Customers Fidelity Policy, implementing sales strategies. Identifying the staff needs and coordinate the recruitment process



Spa Management